How to Support

How are you commemorating the centenary of the First World War? We would like to invite you on our journey to the Armistice in 2018 and to become part of our centenary legacy to the nation and beyond. 

We are a registered charity in England and Wales and receive no public subsidiary. We aim to ensure young people understand the complexities of war and the vital importance of the sacrifices our forces made 100 years ago, today, and sadly, tomorrow. 

Donations of any size are welcomed by Never Such Innocence - these will help our education initiatives reach as many schoolchildren across the British Isles as possible. To donate online quickly and securely please click Donate in the top right corner of the website.

To support, sponsor or get involved with Never Such Innocence please contact Lucy Kentish on

Where the money goes

The vast majority of Never Such Innocence’s operations are organised by its committee of volunteers, who are entirely unremunerated. The charity employs one full-time individual, the Operations Manager, and one very part-time Schools Liaison. The charity has few other fixed costs (office space is provided by Cubitt Consulting), all further money goes directly towards funding Never Such Innocence’s initiatives.

Sponsoring the educational programmes

Never Such Innocence’s educational programme seeks to reach as many schoolchildren across the British Isles, and now globally, as possible. A sponsor could gain significant benefits from supporting one of the most comprehensive and far-reaching educational initiatives to be launched during the centenary of the First World War. The 2015/16 awards ceremony  was held at the House of Lords and the 2016/17 ceremony will be held somewhere equally special! 

Sponsor the poetry, art and music competition 2016/17 - £25,000

The Never Such Innocence poetry, art and music competition  invites all children aged 9-16 to submit work inspired by the First World War and welcomes poetry in English, Gaelic or Welsh. Teachers may request hardcopies of the Never Such Innocence resource to be sent to their school for free. The monetary prizes for the competition are split between pupil and school department. 

Sponsor the roadshow/s - up to £10,000

To engage local schools and communities with the Never Such Innocence competition we hold a series of roadshows across the British Isles.The roadshows are attended by local schoolchildren and teachers at which they hear about the competition from Lady Lucy French, and a representative from our partner, the Commonwealth War Graves Commission, talks about the work of the Commission and encourages schools to seek out their local Commonwealth war graves. Local schoolchildren read poems from the First World War, the competition, and poems they've written themselves. We invite the local great and the good including dignitaries, politicians, representatives of the military, cadets, representatives from educational bodies and groups, and local/regional press. The presentation is followed by tea, coffee, squash and biscuits. 


Youngsters invited to get creative in helping to commemorate 100 years since the First World War
Children to commemorate WW1 onboard ship
'Salonika Remembers' - schools invited to explore CWGC sites in Greece
Brighton student wins international art competition
Rule Britannia with Mappin & Webb's military watches
Island youngsters collect awards at House of Lords
Butt to Barra District News
Broxburn Academy artist celebrating after impressing judges during national competition
Lewis and Harris pupils at House of Lords to receive awards
Around Orkney
St Patrick’s pupil wins poetry award
Josh’s poem about First World War sacrifice makes top five in UK
West Lothian schoolgirl takes top poetry award
Teenager from Overseal chosen to win arts award at House of Lords
Never Such Innocence - Commemorating the Men and Women of the Great War
Aileag: Never Such Innocence
Never forget: Glasgow youngsters remember the First World War
Lest we forget: War charity launches schools competition
Children remember soldiers with poetry
Manx children remember the First World War
Take pride in Great War sacrifice
John Madejski Academy to host launch of nationwide First World War art and poetry competition
Royals attend Never Such Innocence poetry launch
How a new generation remembers - interview with Lady Lucy French, granddaughter of WWI General Sir John French
Charity initiative brings First World War into classroom
Today’s teenage war poets make me proud
Transatlantic Ties to the Special Relationship
Students impress in WWI art contest
Teen poet and University College School student Sam Kaplin wins prestigious national poetry competition
Charity of the week
BBC R4 The World Tonight
The Stage
NSI - House Magazine
A sense of theatre…
Centenary News
How Britain will mark Great War centenary
Town mouse visits Australia House

Contact Us

Contact Us

Registered Charity Number 1156148 - Company Number 8680319